Ashish A. Uikey

Influence of Agricultural Marketing on Indian Agribusiness – A Marketing Personnels' POV

Ashish A. Uikey · Journal of Experimental Agriculture International · 2023

India's agriculture industry is crucial to the overall growth of the country's economy. As a consequence of this, boosting the output of agriculture is strongly encouraged. In order for the marketing infrastructure to keep up with rising agricultural output, it will need to under...

Open access Research Article 10.9734/jeai/2023/v45i32105

Impact of COVID-19 on Consumers’ Buying Behaviour and Consumption Pattern towards Milk in Nagpur City of Maharashtra

Ashish A. Uikey & Mehul G. Thakkar · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

Understanding and monitoring the behaviour of consumers is vital for producers of products and services which help them for market development, new product design, packaging and promotional efforts, so as to suit for milk consumers. Also, to know about how the milk sales were aff...

Open access Research Article 10.9734/ajaees/2021/v39i830623