Arundathi, K L

Moderating Role of Data Driven Decision Making on the Relationship between Reverse Logistics and Firm Performance - A Development of Conceptual Framework

S. Gokula Krishnan & Arundathi, K L · Asian Journal of Economics, Business and Accounting · 2024

The growing emphasis on sustainability in Supply Chain Management (SCM) has highlighted reverse logistics (RL) as a critical strategy for achieving both environmental and economic objectives. However, existing studies often overlook the moderating role of Data-Driven Decision-Mak...