The Influence of Service Quality on Customer Satisfaction: A Case of Selected Supermarkets in Douala I, IV, and V Municipalities
Arrey Arreyanyoh Angele Tudor & Abonwi Chenaa Takwa · Journal of Economics, Management and Trade · 2026
This study examined the influence of service quality on customer satisfaction in selected supermarkets in Douala I, IV, and V municipalities, Cameroon. Guided by the Retail Service Quality Scale (RSQS), the study assessed four service quality dimensions: physical aspects, reliabi...
Open access
Research Article
10.9734/jemt/2026/v32i91461