Arifur Rahman Bhuiyan

Measuring Effectiveness of Online Marketing on Consumers' Purchasing Behavior during COVID 19: A Cross-sectional Quantitative Survey

Arifur Rahman Bhuiyan & Mohammad Bashir Mia Khadem · South Asian Journal of Social Studies and Economics · 2026

Background: The COVID-19 pandemic had a huge impact on lifestyles and buying behavior. As a result, it amplified the usage of online marketing platforms. After the COVID-19 pandemic, consumers’ dependency did not change, and it remained the same or increased.  The outbreak of COV...