Aria Sukma Perdana

From Local Flavor to Global Table: Understanding the Mainstreaming of Indonesian Cuisine through Consumer Behavior

Aria Sukma Perdana, Suci Sandi Wachyuni & Dewi Ayu Kusumaningrum · South Asian Journal of Social Studies and Economics · 2026

This study examined factors associated with consumers’ intention to consume Indonesian cuisine in the United States using the Theory of Planned Behaviour and a culinary tourism perspective. A quantitative explanatory design was applied, supported by limited qualitative informatio...