Factors Influencing Purchase Decision of Jackfruit Products in Thiruvananthapuram District
Arathi S. M. & Ushadevi K. N. · Asian Journal of Agricultural Extension, Economics & Sociology · 2024
Aim: Jackfruit is popularly known as a poor man's fruit in the eastern and southern parts of India. In India, Kerala is the largest jackfruit-producing state. Beyond its nutritional benefits, jackfruit has received attention for its significant environmental and economic benefits...
Open access
Research Article
10.9734/ajaees/2024/v42i12342