The Influence of E-servqual and E-Satisfaction on E-loyalty of Bank Lampung Mobile Banking Users
Apridalia, Satria Bangsawan & Roslina · Asian Journal of Economics, Business and Accounting · 2025
This study aims to analyze the influence of E-SERVQUAL dimensions, which include Site Organization, Reliability, Responsiveness, User Friendliness, Personal Need, and Efficiency, on E-Satisfaction, as well as the influence of E-Satisfaction on E-Loyalty among users of Bank Lampun...
Open access
Research Article
10.9734/ajeba/2025/v25i81913