The Impact of Food Advertisements on Buying Decisions and Consumption Patterns among University Students: An Analysis of Gender Differences and Overall Behavior
Ankit Raj, Ram Kailash Mishra & Neetu Singh · Archives of Current Research International · 2025
This cross-sectional study examined the impact of food advertisements on buying decisions and consumption patterns among 130 university students (65 males, 65 females) aged 18-34 years from rural and urban areas, the majority being postgraduate students. The study focused on gend...
Open access
Research Article
10.9734/acri/2025/v25i101576