Anindita Nadia Amiroh

The Effect of Social Media Communication on Purchase Intentions with Brand Equity and Brand Attitude as Mediator

Anindita Nadia Amiroh & Arif Hartono · Asian Journal of Economics, Business and Accounting · 2024

Aim: This study was conducted to determine the relationship between social media communication and purchase intention with brand equity and brand attitude as mediators. This is important and interesting to discuss because not all forms of social media communication are under the...