The Analysis of Repurchase Intention in Online Transaction of a Marketplace, Shopee (A Case Study: Customers of Fashion Products in Indonesia)
Ni Komang Amanda Kartika Putri, Titik Rosnani, Erna Listiana, . Syahbandi & Ana Fitriana · Asian Journal of Economics, Business and Accounting · 2023
The emergence of shopping online promotes the development of a marketplace in Indonesia. Shopee is one of the biggest marketplaces which always develops its features to increase its customer satisfaction, keeping in mind that many competitors are offering similar services. The va...
Open access
Research Article
10.9734/ajeba/2023/v23i1913