The present study adopted purposive sampling to select 200 cauliflower-growing farmers from the Panipat and Sonipat districts of Haryana during 2021–22. The objective was to propose a comprehensive direct marketing model by identifying the key factors hindering the adoption of di...
Open access
Research Article10.9734/jsrr/2025/v31i83392
In India potato marketing is remarkably impeded by severe constraints. Thus, this study was planned to identify various problems faced by the producers and different marketing functionaries in the supply chain of potato. Multistage random sampling technique was used to select res...
Open access
Research Article10.9734/jeai/2025/v47i73562
Cauliflower (Brassica oleracea var. Botrytis) is one of the most important remunerative vegetable crops grown on commercial scale in India. It is widely grown across India and is a popular vegetable among the people. It is known for its white, tender head or curd, which is used i...
Open access
Research Article10.9734/ajaees/2024/v42i52434