Establishing City Branding Strategy for Tomohon Central Tourism Area in Indonesia in Attracting Interest in Visiting Tourists
Beldie Aryona Tombeg, Soemarno, Amin Leksono & Utami Aziz · Asian Journal of Environment & Ecology · 2024
Background: City branding is a marketing strategy aimed at building a positive image of a city, building differentiation and increasing the city's competitiveness as well as attracting tourists and investors. Aims: This study aims to determine the city branding strategy in the ce...
Open access
Research Article
10.9734/ajee/2024/v23i3531