The Effect Green Product of Skincare Avoskin on Green Purchase Intention: Mediation Moderation Model
Hasbi Mustopa Kamil Sabani, Okta Fajar Nuraini, M. Muti Udin & Amelindha Vania · Asian Journal of Economics, Business and Accounting · 2024
Aims: This study aims to analyze the influence of green customer value on green purchase intention, mediated by green psychological benefits and moderated by green marketing, among Avoskin skincare users in Malang City. The research seeks to provide deeper insights into the facto...