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Ameesh John Stephen

Publications (4)

A Study on Consumer Buying Behavior of Vermicompost in Lucknow, Uttar Pradesh, India

Shobhit Raman Tiwari, Ameesh John Stephen & Amit Kumar · Asian Journal of Agricultural Extension, Economics & Sociology · 2023

Understanding the consumer buying behavior of vermicompost in the Lucknow district of Uttar Pradesh is a critical aspect that needs to be understood in order to promote sustainable agriculture. This study aims to analyze the factors that influence the buying behavior of consumers...

Open access Research Article 10.9734/ajaees/2023/v41i112267

A Study on Constraints in Consumption of Organic Products and Green Marketing in Varanasi District of Uttar Pradesh

Rakesh Kumar Mishra, Ameesh John Stephen, Bhavna Singh & Asish S. Noel · Asian Journal of Agricultural Extension, Economics & Sociology · 2023

Any factor or factors inhibiting or limiting individuals or groups from adopting any intervention or achieving a goal can be defined as constraint. It can be external factor as well as internal factors. This study looked at the limitations of green marketing and the consumption o...

Open access Research Article 10.9734/ajaees/2023/v41i102246

Green Marketing Mix of Organic Product and Its Impact on Purchase Decision

Rakesh Kumar Mishra, Ameesh John Stephen & Asish S. Noel · Journal of Experimental Agriculture International · 2023

The need for organic products is increasing significantly in India. Being healthy is very important for us. Organic products are grown without using chemicals like fertilizers and pesticides, in a way that is good for the environment and society. The demand for organic products h...

Open access Research Article 10.9734/jeai/2023/v45i102210

Marketing of Hybrid Paddy Seeds in Saharsa District of Bihar, India

Rajnish Kumar, Ameesh John Stephen & Amit Kumar · Asian Journal of Agricultural Extension, Economics & Sociology · 2023

Agriculture plays an important role in the Indian economy. India has a dominant position in the production of paddy next to China at the world level. Bihar is one of the major paddy-producing states in India. The present study was conducted in the year 2021-2022 at the Saharsa di...

Open access Research Article 10.9734/ajaees/2023/v41i92024