Analysis of Viral Marketing, Celebrity Endorser, Brand Awareness, and E-WOM in Influencing Purchase Decisions
Amalia Dwi Aprianasari, Erny Rachmawati, Wida Purwidianti & Muchammad Agung Miftahuddin · South Asian Journal of Social Studies and Economics · 2025
Modern developments have led to increased public attention to appearance, making fashion, care, and now beauty products increasingly important needs. This view has a significant impact on the growth of the beauty industry in Indonesia, especially on the production of skincare pro...
Open access
Research Article
10.9734/sajsse/2025/v22i81109