The Relationship between Healthcare Digital Marketing Exposure and Health Improvement Practices among Students at a Medical School in Davao: A Mixed Methods Study
Almeda, Karla Jane P., Bacus, Ma. Patricia Nicole D., Cabantug, Zeny Jean S., Bahala, Annegelle Sophia C., Alquino, Ashlie Samantha, Balag, Michaela., Ayco, Raven C., Bansag, Mekyla, Bacaron, Rose Lieryanne C. & Trumata, Lemar E. · Asian Journal of Economics, Business and Accounting · 2025
Aims: This study explores the relationship between healthcare digital marketing exposure and health improvement practices among Grade 12 students in the Accountancy, Business, and Management (ABM) strand. It also aims to clarify how digital marketing influences their health-relat...
Open access
Research Article
10.9734/ajeba/2025/v25i61869