Exploring Internal Marketing Dimensions in the Banking Sector of Bosnia and Herzegovina
Alma Muratović, Selma Smajlović & Beriz Čivić · Journal of Economics, Management and Trade · 2025
Aims: This paper aims to investigate internal marketing dimensions in banks in the market of Bosnia and Herzegovina (BiH). The research aims are: 1) To determine the attitudes of employees and management regarding the presence of the observed internal marketing dimensions (famili...
Open access
Research Article
10.9734/jemt/2025/v31i31275