Analysis of the Influence of Experiential Value and Relationship Quality on Customer Loyalty: A Case Study on RDM Tourism Bus
Ridam Bagus Sahputro & Alldila Nadhira Ayu Setyaning · Asian Journal of Economics, Business and Accounting · 2024
This study aims to determine the effect of aesthetics, escapism, service excellence, and customer ROI on behavioral and attitudinal loyalty, with relationship quality as an intervening variable. The approach used in this study is quantitative. Data were collected by distributing...
Open access
Research Article
10.9734/ajeba/2024/v24i121594