Green Advertising through the Eyes of the Youth: A Study on Environmentally Responsible Behaviour
Alinda Kashyap & Shilpi Saraswat · International Journal of Environment and Climate Change · 2024
Green advertising aims to highlight environmentally friendly products or the advertiser's corporate environmental responsibility towards environment. Considering the importance that responsibility of organisations towards environment and environmental behaviour of consumers have...
Open access
Research Article
10.9734/ijecc/2024/v14i13906