The Influence of Subjective Norms and Religiosity on the Purchase Intention of Halal Products with the Mediator Variable of Consumer Attitudes
Alifia Mizana & Albari Albari · Journal of Economics, Management and Trade · 2024
The muslim communities are spread throughout the world, one of the country which has Muslim majority is Indonesia. Based on the development of Islam, culture, and social life, Indonesian people are highly interested in products related to lifestyle, one of which is the skincare p...
Open access
Research Article
10.9734/jemt/2024/v30i11185