Driving Word of Mouth in E-commerce: The Impact of Service Quality, Customer Experience, and Repurchase Intention on TikTok Shop
Ali Agung Al-Habib & Albari · Asian Journal of Economics, Business and Accounting · 2024
The rapid growth of e-commerce and social commerce platforms demands a thorough understanding of customer behavior, which is vital for business success. This study examines the impact of e-service quality, customer satisfaction, customer trust, and repurchase intention on word of...
Open access
Research Article
10.9734/ajeba/2024/v24i91491