This research aims to explain the influence of Indomaret private label product attributes, store image, perceived value, trust and repurchase intention. The retail industry is very embedded in people's lives, especially in Indonesia. This industry is a very dynamic industry and h...
Open access
Research Article10.9734/ajeba/2024/v24i61369
Aim: This research aims to explain the positive influence of interaction quality, physical environment quality, and environmentally friendly practices on brand personality and brand reputation with customer experience as a mediating variable. This is important and interesting to...
Open access
Research Article10.9734/ajeba/2024/v24i51307
The muslim communities are spread throughout the world, one of the country which has Muslim majority is Indonesia. Based on the development of Islam, culture, and social life, Indonesian people are highly interested in products related to lifestyle, one of which is the skincare p...
Open access
Research Article10.9734/jemt/2024/v30i11185