Albari

The Impact of Social Media Influencer Attributes on Consumer Well Being and Purchase Intention: A TikTok Case Study

Septa Iga Suwarni & Albari · Asian Journal of Economics, Business and Accounting · 2025

Aims: This study aims to analyze the influence of argument quality, source credibility, and kindness on consumer well-being and purchase intention of influencer Tasya Farasya's followers on the TikTok application. Background: In social media, the term influencer is known and refe...

Open access Research Article 10.9734/ajeba/2025/v25i51829

Driving Word of Mouth in E-commerce: The Impact of Service Quality, Customer Experience, and Repurchase Intention on TikTok Shop

Ali Agung Al-Habib & Albari · Asian Journal of Economics, Business and Accounting · 2024

The rapid growth of e-commerce and social commerce platforms demands a thorough understanding of customer behavior, which is vital for business success. This study examines the impact of e-service quality, customer satisfaction, customer trust, and repurchase intention on word of...

Open access Research Article 10.9734/ajeba/2024/v24i91491