A Study on the Motivational Dynamics of Luxury and Green Purchasing Behavior
Vedant Bhrambhatt & Akshat Nishad · Asian Journal of Economics, Business and Accounting · 2025
Background: Green products frequently include a green premium, making them inaccessible to consumers of all income levels. This frequently leads to these green items being seen as expensive and/or luxurious; however, other variables besides price are crucial. It is critical to un...
Open access
Research Article
10.9734/ajeba/2025/v25i31702