Akhilesh Jain

The Role of Blockchain in Green Marketing: Evidence from Agriculture and Consumer Perceptions in India

Harvinder Singh, Akhilesh Jain & Nimit Kumar · Archives of Current Research International · 2025

Modern agriculture is a dynamic and innovative sector that integrates advanced technologies and sustainable farming practices to enhance productivity while minimizing the use of natural resources. To meet the growing global demand for food, biofuels, and fibers, agriculture is in...

Open access Research Article 10.9734/acri/2025/v25i101546

Consumer Awareness and Perceptions toward Eco-friendly Green Products: Evidence from Hanumangarh District, Rajasthan, India

Rahul Godara, Akhilesh Jain & Nimit Kumar · Archives of Current Research International · 2025

Any product or service that is not destructive to the environment is termed an “eco-friendly product”. Consumer preferences have changed due to the awareness of ongoing environmental issues, as a result of the expansion of greener, more suitable, and environmentally friendly prod...

Open access Research Article 10.9734/acri/2025/v25i91493