Akancha Xalxo

Impact of Employer Branding on Talent Attraction and Employee Retention: Evidence from MSMEs in Jharkhand, India

Supriya Toppo, Nikky Martha Murmu, Priyansi Bhengra, Akancha Xalxo, Shabnam Kandulna, Rose Ravina Ekka, Nisha Kumari, Prity Dungdung, Ankita Baghwar, Namrata Khalkho, Narendra Singh & Ajay Kumar · Asian Journal of Economics, Business and Accounting · 2026

Micro, Small and Medium Enterprises (MSMEs) play a vital role in Jharkhand's economic development and employment generation. However, attracting and retaining skilled employees remains a major challenge because of increasing competition in the labour market. This study examines t...