Ajay L. Ambaliya

Customer Satisfaction toward Quick Commerce

Ajay L. Ambaliya, A.K. Makwana, M.D. Gurjar, K.C. Kamani & M.C. Prajapati · Journal of Scientific Research and Reports · 2025

This study explores customer satisfaction and behavioural trends on Quick Commerce (Q-commerce) platforms in urban India. With the growth of ultra-fast delivery services such as Blinkit and Zepto, understanding user preferences and service quality perceptions is critical. A struc...

Open access Research Article 10.9734/jsrr/2025/v31i73269

Evaluating Consumer Engagement with Yoghurt Using Sampling Campaigns in Anand

Ajay L. Ambaliya, A.K. Makwana, M.D. Gurjar, K.C. Kamani & M.C. Prajapati · Journal of Scientific Research and Reports · 2025

This study investigates consumer engagement with Amul Stirred Yoghurt through sampling campaigns in Anand, Gujarat, a region renowned for its dairy heritage and the birthplace of Amul. Despite India’s position as the largest global producer and consumer of milk, yoghurt consumpti...

Open access Research Article 10.9734/jsrr/2025/v31i73266