Ansoff Growth Strategies and the Performance of Micro, Small and Medium-sized Milk Trading Enterprises in Garissa and Tana River Counties, Kenya: The Moderating Role of Environmental Dynamism
Abdiweli Mohamed, Ahmed M. Mohamed & Bashir M. Maalim · Asian Journal of Economics, Business and Accounting · 2026
The dairy industry plays an important role in the world economy. However, in Garissa and Tana River Counties, milk traders face significant performance challenges. Although research indicates that Ansoff growth strategies can help improve performance, most extant empirical studie...
Open access
Research Article
10.9734/ajeba/2026/v26i102414