Ahmad Hidayat

Analyzing the Green Marketing Mix through Social Media in Community-based Agrotourism Development to Support Carrying Capacity: A Case Study in Wates Jaya Tourism Village, West Java

Ade Arqam Hidayat, Tonny Hendratono, Ahmad Hidayat & Tuswoyo Tuswoyo · South Asian Journal of Social Studies and Economics · 2026

Tourism growth in Bogor has intensified pressure on established destinations, creating a need for community-based alternatives that can support local livelihoods while respecting environmental carrying capacity. This study examines how the Green Marketing Mix—product, price, plac...