Background: The Indonesian coffee sector continues to grow rapidly, driven by specialty coffee demand and strong regional identities shaped by terroir, while effective branding plays a key role in differentiating products and influencing consumer perceptions in an increasingly co...
Open access
Research Article10.9734/arjass/2026/v24i5908
Focus group discussions were carried out with rainfed rice farmers in Central Java, Indonesia to understand their rice production system and assess their adaptability to current and future climate change. Results show that the farmers dealt with various stresses such as water sho...
Open access
Research Article10.9734/AJAEES/2016/25246
Background: MSMEs play a crucial role in Indonesia’s economy but face challenges in global competitiveness due to limited resources and capabilities. Participation in Global Value Chains can help overcome these barriers, and the herbal medicine sector—especially in Batu City—has...
Open access
Research Article10.9734/ajeba/2026/v26i42225
Aims: This study aims to investigate the extent of research development on visual marketing in the digital environment (digital visual marketing) over the past 10 years (2012-2022) published in Scopus-indexed academic journals. This is accomplished by identifying frequently occur...
Open access
Research Article10.9734/ajeba/2023/v23i13990