Mobile Banking Service Quality and Customer Retention among Commercial Banks’ Customers: An Empirical Evidence from Southeast Nigeria
Ojiaku, Obinna Christian, Chidirim, Blessing Ngozi, Peter Abude & Aghara N. O. Vincent · Asian Journal of Economics, Business and Accounting · 2023
In the era of a cashless economy, customers now emphasize banking services that are convenient, reliable and responsive. Mobile banking (m-banking) is among the latest in a series of recent mobile technological wonders. This research is aimed at investigating the effect of mobile...
Open access
Research Article
10.9734/ajeba/2023/v23i141004