Afsaneh Parsamand

Studying the Impact of Total Quality Management on Entrepreneurial Organizations' Performance (Case Study: Insurance Companies in Iran)

Afsaneh Parsamand · Asian Journal of Economics, Business and Accounting · 2021

Purpose: Iran's situation in its competitive market and developing economy has encouraged entrepreneurial industrial organizations to improve the quality of their products and services so that they can enter the world's competitive market. To do so, they need to incorporate some...

Open access Research Article 10.9734/ajeba/2021/v21i230348

The Impact of Intra-organizational Brand on Customer Loyalty and Organizational Performance: Special Reference to Iran Insurance Company in Tehran, Iran

Afsaneh Parsamand · Asian Journal of Economics, Business and Accounting · 2020

This study was conducted with the aim to investigate the role of intra-organizational brand and its utilization in purchasing portfolios of companies listed in the stock exchange with the approach of customer loyalty and organizational performance. The research method is descript...

Open access Research Article 10.9734/ajeba/2020/v19i430311