Sustaining Online Fish Markets: Service Quality and Loyalty in Digital Seafood Markets
Jamshi J, C.G.Joshy & Afsal E. M · Asian Journal of Agricultural Extension, Economics & Sociology · 2025
Purpose: The marketing of fresh fish through online platforms has experienced significant acceleration during the COVID-19 pandemic, particularly in Kerala, India, this study investigates how different dimensions of e-service quality influences loyalty intentions through perceive...
Open access
Research Article
10.9734/ajaees/2025/v43i92820