Purchasing Patterns of Private Label Product Attributes in Generations X and Z
Afanina Arbin Maula & Albari Albari · Asian Journal of Economics, Business and Accounting · 2024
This research aims to explain the influence of Indomaret private label product attributes, store image, perceived value, trust and repurchase intention. The retail industry is very embedded in people's lives, especially in Indonesia. This industry is a very dynamic industry and h...
Open access
Research Article
10.9734/ajeba/2024/v24i61369