Seed-Market Structure and Farmers' Buying Behavior: A Study on Improved Rice Varieties in South Indian State of Telangana
Bollavaram Maneesha, Aditi Mathur, Richa Raghav & Sarika Bishnoi · Asian Research Journal of Agriculture · 2026
Improved rice varieties are central to productivity growth, risk management and grain-quality differentiation, yet their commercial success depends on more than genetic performance. In South India, and particularly in Telangana, the paddy-seed market combines public breeding, pub...