Effects of Perception on Consumer Purchase Intention of Traditional Textiles in Ogun state, Nigeria
Adetayo, Hezekiah Olufemi & Kareem, Alidu Olatunji · Journal of Economics, Management and Trade · 2019
Aims: To identify perceived product attributes influencing consumer purchase intention; determine the relationship between shopping experience and consumer purchase intention and examine the influence of product understanding on consumption of traditional textiles in Nigeria text...
Open access
Research Article
10.9734/jemt/2019/v25i130186