The Influence of Generative AI and Digital Clones on Consumer Trust and Ethical Perception in Advertising
Adesina Toheeb Damilola, Samuel Okon Ekpeowoh, Gershom Randy Mensah, Adeyemi Adewunmi Olalemi, Moyosoreoluwa Odugbesan & Olabode Soetan · Current Journal of Applied Science and Technology · 2025
Objective: Digital clones and generative AI have become ground-breaking technologies in the advertising industry because they provide increased customisation, allowing companies to produce highly targeted ads that speak to the consumers’ needs. The extensive use of AI and digital...
Open access
Research Article
10.9734/cjast/2025/v44i74575