Adeshewa O. Ibrahim

AI-Driven Brand Communication: Power, Trust and Identity in Digital Marketing Ecosystems

Godwin Okwara, Aladeotan Kehinde Omolara, Moyosoreoluwa Odugbesan, Rahmat Kofoworola Sanusi, Adeshewa O. Ibrahim & Adetomiwa Adesokan · Journal of Economics, Management and Trade · 2026

Artificial intelligence (AI) is reshaping digital brand communication by redistributing communicative power among brands, platforms, algorithms and consumers. This review critically examines how AI-mediated tools influence power, trust and identity within digital marketing ecosys...