Exploring the Influence of Social Media on Hotel Patronage in Cape Coast: An Empirical Study
Adelaide Spio-Kwofie, Eudora Hagan, Seidatu Abdulai & Charity Lariba Ayine · Asian Journal of Education and Social Studies · 2024
In Ghana, a huge gap exists in the literature on how social media influences the patronage of hotels especially in Cape Coast. The study sought to determine how social media contributes to the patronage of hotels in the Cape Coast metropolis. The study employed both quantitative...
Open access
Research Article
10.9734/ajess/2024/v50i61415