The Influence of Social Media Exposure on Consumer Behavior and Purchase Decisions of Consumer Products
Aceson Chan · Journal of Economics, Management and Trade · 2025
This paper examines the influence of social media exposure on consumer behavior and purchase decisions in the digital marketplace, with a special focus on the Filipino consumer segment. Using a systematic literature review framework, this study synthesizes findings from recent co...
Open access
Research Article
10.9734/jemt/2025/v31i61300