Abhinanda Gautam

The Impact of Channel Relationship Management on the Channel Partners of Telecom Industry- A Case Study of Reliance Communications in Western Uttar Pradesh Circle, India

Abhinanda Gautam & Lebogang Kamohi · Journal of Economics, Management and Trade · 2015

This research explores the kind of channel relationship marketing strategies that the Indian telecom industry is pursuing in today's rapidly changing and highly competitive environment, and to study their effect on the service quality and satisfaction of channel partners. Approac...

Open access Research Article 10.9734/BJEMT/2015/14433

Impact of Retail Formats on Consumer Buyer Behavior- A Study of Fast Moving Consumer Goods Market in South Africa

Rajesh Sharma & Abhinanda Gautam · Journal of Economics, Management and Trade · 2015

Inspite of the fact that retailers around the globe are embracing different retail formats to invoke positive consumer responses, little evidence exists of empirical research, that explores the success of a particular retail format in the South African Fast Moving Consumer Goods...

Open access Research Article 10.9734/BJEMT/2016/21388