Abdullah Alhidari

Proactive Communication Mode (PMC) of Zappos: The Success of Consumer Engagement

Abdullah Alhidari · Journal of Economics, Management and Trade · 2017

The internet is filled with successful stories that inspire others to work hard. Zappos build a strong brand based on proactive communication. Zappos is a success story not just because of the financial gain, but also because the proactive communication model (PMC) the company us...

Open access Research Article 10.9734/BJEMT/2017/31247

How Corporate Social Responsibility Can Buffer the Unfavorable Outcomes of the Brand in Crisis: A Mediation Role of Corporate Hypocrisy and Gratitude in Saudi Arabia

Nouf Alrayees & Abdullah Alhidari · Journal of Economics, Management and Trade · 2021

Aims: The paper aims to clarify the conceptual relationship among CSR, corporate hypocrisy, gratitude, satisfaction with corporate COVID19 response, eWOM, and crisis resiliency. It proposes modelling the influence of CSR in the COVID19 pandemic in buffering customers’ negative be...

Open access Research Article 10.9734/jemt/2021/v27i430337