Abdul Wadood Noori

Determinants of Consumer Purchasing Attitude toward Domestic Sweet Oranges in Nangarhar Province, Afghanistan

Abdul Wadood Noori, Miraqa Hussain Khail, Mohammad Ismail Hashime & Naeemullah Rahmani · Asian Research Journal of Agriculture · 2026

Understanding consumer purchasing attitude is essential for improving agricultural marketing and strengthening the competitiveness of local fruit sectors. This study examines the key determinants influencing consumers’ purchasing attitude toward domestic sweet oranges in Nangarha...