Market Orientation, Entrepreneurship and SME Performance: The Role of Product Innovation
Abdul Razak, Anwar Ramli, Muhammad Azis & Sarnawiah · Asian Journal of Education and Social Studies · 2024
Aims: This study aims to analyze market orientation, entrepreneurial orientation, and their impact on SME performance with product innovation as an intervening variable. Study Design: Quantitative descriptive. Place and Duration of Study: South Celebes, between January 2023 and...
Open access
Research Article
10.9734/ajess/2024/v50i11248