Abdiweli Mohamed

Product Development Strategy and Performance of Milk Trading Enterprises in Garissa and Tana River Counties Kenya

Abdiweli Mohamed, Bashir M. Maalim & Ahmed M. Mohamed · Asian Journal of Economics, Business and Accounting · 2026

Milk trading is a significant livelihood activity for people in pastoral regions. However, in Garissa and Tana River Counties, milk traders face significant performance challenges. Although research indicates that Ansoff growth strategies can help improve performance, most existi...

Open access Research Article 10.9734/ajeba/2026/v26i112416

Ansoff Growth Strategies and the Performance of Micro, Small and Medium-sized Milk Trading Enterprises in Garissa and Tana River Counties, Kenya: The Moderating Role of Environmental Dynamism

Abdiweli Mohamed, Ahmed M. Mohamed & Bashir M. Maalim · Asian Journal of Economics, Business and Accounting · 2026

The dairy industry plays an important role in the world economy. However, in Garissa and Tana River Counties, milk traders face significant performance challenges. Although research indicates that Ansoff growth strategies can help improve performance, most extant empirical studie...

Open access Research Article 10.9734/ajeba/2026/v26i102414