Green Business/ Marketing: A Journey towards Ecofriendly and Sustainable Approaches?
Aakash Sirohi · Asian Journal of Economics, Business and Accounting · 2023
During the last two decades, green and sustainable business models (GnSBMs) have become a popular topic of discussion among researchers, practitioners and policymakers. Preponderance of research and an expanding worldwide push to use GnSBMs need a full grasp of the state of resea...