Skip to content
A

A. Vidhyavathi

Publications (20)

Adoption of Cashless Transaction by the Farming Households in Coimbatore District of Tamil Nadu, India

A. Vidhyavathi, S. Padma Rani & S. Baliji · Asian Journal of Agricultural Extension, Economics & Sociology · 2023

Aims: The research study aims to study the level of adoption and factors influencing the adoption of cashless transaction by the farming households in farming and non-farm activities. Study Design and Methodology: A development index for Tamil Nadu districts, prioritizing e-infra...

Open access Research Article 10.9734/ajaees/2023/v41i122306

Evaluating the Financial Impact of Insurance on Farmers: A Case Study from Andhra Pradesh, India

Popavath Bhargav Naik, A. Vidhyavathi, Padigapati Venkata Naga Sindhuja, Shreya S Hanji & Shiva Kumar Perka · Journal of Scientific Research and Reports · 2024

Aims: To evaluate the cost-returns and technical efficiency of both insured and non-insured farmers of chilli and cotton in the study area. Study Design: A comprehensive ex post facto study was conducted, collecting data through a stratified random sampling design in the selected...

Open access Research Article 10.9734/jsrr/2024/v30i92387

Assessment of Irrigation Water Loss and Water Balance in the Thenpennaiyaru Basin of Tamil Nadu, India

M. Venkatesh, A. Vidhyavathi, D. Suresh Kumar, A. Raviraj, M. R. Duraisamy & K. Harishankar · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

This study employed a comprehensive technique for the systematic estimate of the water balance in Thenpennaiyaru river basin irrigation systems (TRB-IS) in Tamil Nadu, India. KRP reservoir and Sathanur reservoir in TRB are the primary water sources in the study area. We computed...

Open access Research Article 10.9734/ajaees/2022/v40i1031138

Quantifying Water Use Efficiency in Paddy Production for Different Regions of Thenpennaiyaru River Basin (TRB) of Tamil Nadu

M. Venkatesh, A. Vidhyavathi, D. Suresh Kumar, A. Raviraj & M. R. Duraisamy · Journal of Experimental Agriculture International · 2022

Agriculture is the world's greatest user and consumer of water. Crop irrigation accounts for two-thirds of all world water withdrawals and 85 per cent of total global water consumption. Today we face major issues on water scarcity which is closely related to “water stress” or “wa...

Open access Research Article 10.9734/jeai/2022/v44i1030881

Carbon Footprints and Conventional Rice Cultivation; A Case Study in Thanjavur District

S. Megha Mohan, A. Vidhyavathi, S. Padmarani & P. Balaji · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

Aims: The study aimed to analyse the carbon footprint of conventional rice cultivation and also the carbon economic efficiency. Study Design: Multi-stage random sampling was used. Place and Duration of Study: The study was carried out in the Thanjavur district of Tamil Nadu betwe...

Open access Research Article 10.9734/ajaees/2022/v40i1031066

Risk Behavior of Farmers Cultivating Traditional Rice Varieties in Erode District, Tamil Nadu

G. Kaviya, A. Vidhyavathi, S. Padma Rani & M. Nirmala Devi · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

This study investigates the risk behavior of traditional rice variety growers in Erode District of Tamil Nadu state, using Moscardi and De Janvry approach and Discriminant analysis technique. A well structured questioner was prepared and purposive random sampling was done in thre...

Open access Research Article 10.9734/ajaees/2021/v39i1030701

Factors Influencing Profit Chain of Little Millet by Farmer Producer Organization Farmers, Processors and Marketers in Tamil Nadu, India

Balaji Parasuraman, T. Mohanraj, A. Vidhyavathi, C. Karhikeyan & M. Kathiravan · Asian Journal of Agricultural Extension, Economics & Sociology · 2023

Little millet, a significant part of the Indian diet known for its health benefits. The study focuses the factors influencing Profit chain of little millet by FPO farmers, processor and retailers.  The research focuses on Northern Tamil Nadu, analysing profitability for producers...

Open access Research Article 10.9734/ajaees/2023/v41i122309

A Study on Irrigation Water Productivity under Different Irrigation Environments of Tamil Nadu, India

T. M. Kamesh, D. Suresh Kumar, A. Vidhyavathi, K. Nagarajan & M. R. Duraisamy · Journal of Experimental Agriculture International · 2023

The world is attempting to increase water efficiency in all activities, especially in irrigation, which consumes three-fourths of total available water. Concerning  the near future food demand and sustainability issues, views are directed to reduce the usage of water or increase...

Open access Research Article 10.9734/jeai/2023/v45i92181

Impact of PMKISAN Scheme on Production and Efficiency of Paddy Cultivation in Tamil Nadu, India

P. Jagadeshwaran, K. R. Ashok, A. Vidhyavathi, M. Nirmala Devi & S. G. Patil · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

Aims: This study aimed to estimate the impact of Direct Cash Transfer scheme on production and technical efficiency of paddy cultivation. Study Design:  Multi-stage random sampling was used. Place and Duration of Study: Sample: Three districts namely Dharmapuri, Thoothukudi and T...

Open access Research Article 10.9734/ajaees/2022/v40i111689

Multidimensional Poverty in India – a State Wise Analysis

P. Jagadeshwaran, K. R. Ashok, A. Vidhyavathi, M. Nirmala Devi & G. Patil Santosh · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

Aims: Poverty is a major challenge for economic growth and attaining sustainable development goals. This study aimed to estimate the multidimensional poverty index for states of India as well as districts of Tamil Nadu. Study Design:  Based on the secondary data of National Famil...

Open access Research Article 10.9734/ajaees/2022/v40i1031153

Assessment of Level of Market Integration in Indian Cotton Markets

Narayanaswamy Mamatha, K. M. Shivakumar, A. Vidhyavathi & D. Murugananthi · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

The current study is aimed at using co-integration in assessing the level of market integration among selected cotton markets in India. Monthly cotton price data were collected for the period 2008-09 and 2016-17 from the AGMARKNET website. The advanced time series econometric too...

Open access Research Article 10.9734/ajaees/2022/v40i1031109

Dietary Diversity of Public Distribution System Beneficiaries Households in Villupuram District of TamilNadu, India

K. Nithyavathi, S. Padma Rani, A. Vidhyavathi & S. Hemalatha · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

Aims: To assess the factors influencing dietary diversity of Pubic Distribution System Beneficiary Households in rural and urban areas. Study Design: Purposive Random Sampling was used. Place and Duration of Study: In Tamil Nadu, the Villupuram district was purposively selected f...

Open access Research Article 10.9734/ajaees/2022/v40i1031092

Awareness Regarding Soil Health Card and Obstacles in Adoption of its Recommendations in the Karaikal District of Puducherry U.T. in India

R. Jayapriya, D. Suresh Kumar, A. Vidhyavathi, Balaji Kannan & M. R. Duraisamy · International Journal of Plant & Soil Science · 2022

Aims: To study the awareness regarding Soil Health Card and constraints encountered in adoption of Soil Health card Recommendations and suggestions in Karaikal district of Puducherry U.T. Study Design: Purposive random sampling. Place and Duration of Study: The study was conducte...

Open access Research Article 10.9734/ijpss/2022/v34i1831079

Consequences of Agricultural Labour Scarcity on Cropping Pattern Dynamics in Tamil Nadu, India

R. Gayathri, K. R. Karunakaran, A. Vidhyavathi & Ga. Dheebakaran · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

Cropping Pattern is a complicated process that is influenced by a variety of socioeconomic, agro-climatic, and ecological factors. Even though India has the second-largest manpower in the world, all sectors of the economy have been affected by the scarcity of labour, the impact b...

Open access Research Article 10.9734/ajaees/2021/v39i1130754

Food Consumption Pattern and Dietary Diversity among the Farmers in Kanyakumari and Perambalur Districts of Tamil Nadu

Y. Melba, K. R. Ashok, A. Vidhyavathi, S. Kalaivani & P. Vennila · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

Aims: To study the consumption pattern and dietary diversity among the farmers in rural areas. Study Design: Random Sampling. Place and Duration of Study: Primary data were collected from the Kanyakumari and Perambalur districts of marginal and small farmers between July and Augu...

Open access Research Article 10.9734/ajaees/2021/v39i930646

Economic Valuation of Backyard Duck Rearing in the Border Covering District Households of Vembanad Lake – Market Price Approach

V. Chandrasekar, S. Murali Gopal, A. Vidhyavathi, C. Jayanthi, R. Sathy & Nikita Gopal · Asian Journal of Agricultural Extension, Economics & Sociology · 2020

The Vembanad lake provides various provisional services which are directly used for consumption through various means like fishing, aquaculture, paddy cultivation, duck farming etc. In this study, the economic valuation of duck rearing activities practiced by the 30 sample househ...

Open access Research Article 10.9734/ajaees/2020/v38i1230508

Marketing Efficiency of Cocoon in Salem District of Tamil Nadu, India

V. Mohanavannan, N. Deepa, R. Balaji, A. Vidhyavathi & R. Ravikumar · Asian Journal of Agricultural Extension, Economics & Sociology · 2023

Aims: The aim of this study is to assess the marketing efficiency of cocoon within the study area and to examine marketing challenges, subsequently proposing effective strategies to address these constraints. Study Design: Exploratory research design. Methodology: The research wa...

Open access Research Article 10.9734/ajaees/2023/v41i102155

Farmer’s Perception and Willingness to Pay for Mitigating Man-Animal Conflicts in Coimbatore Forest Circle

P. Unniravisankar, C. Sekhar, Keerthana Das, A. Vidhyavathi, M. Vijayabhama & K. Baranidharan · Asian Journal of Agricultural Extension, Economics & Sociology · 2023

The study assessed the farmers and other stakeholder’s perception on man-animal conflict at Coimbatore forest circle. Around 37 per cent of the respondents outlined that the farm floor is less than one kilometre distance from the reserve forest. Whereas, 33 per cent of the farm f...

Open access Research Article 10.9734/ajaees/2023/v41i92009

Livelihood Status of Neem Seed Pickers and Constraints in Seed Collection and Procurement in Tamil Nadu

L. K. Baburaj, J. Venkata Pirabu, D. Suresh Kumar, A. Vidhyavathi & R. Pushpavalli · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

Aims: Neem Seeds have considerable economic significance due to a variety of commercial usages. Realising the significance of neem, the present study aimed to understand the rural households’ participation in neem seed collection and issues in collection and sales. Study Design:...

Open access Research Article 10.9734/ajaees/2021/v39i1130764

Digital Transformation on Food Retail Industries-A Review

S. Manjula, P. Balaji, N. Deepa & A. Vidhyavathi · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

Digital Transformation is defined as the use of technology to radically improve performance or reach of enterprises (Westerman et al., 2018) The existing literature on digitalization in the food industry is limited. Meanwhile, the literature suggests that digitalization is an iss...

Open access Research Article 10.9734/ajaees/2021/v39i1130729