Farmer Evaluation and Acceptance of Agricultural Advisory Services in a Pluralistic Extension System: Evidence from Tamil Nadu, India
A. M. Juno, M.A. Vennila, A. Janaki Rani, S. Kokilavani & R. Gangai Selvi · Asian Journal of Agricultural Extension, Economics & Sociology · 2026
Background: Agricultural advisory services have evolved into pluralistic, multi-actor systems in which farmers behaviourally evaluate advice from formal and informal sources based on relevance, trust, and contextual fit, shaping the acceptance of agricultural recommendations. Aim...
Open access
Research Article
10.9734/ajaees/2026/v44i52943