A Conjoint Analysis on Consumers’ Revealed Preferences for Products from Coconuts in Madurai City India
J. Harshini & A. Daniel Viswasam Samuel · Asian Journal of Agricultural Extension, Economics & Sociology · 2019
India per se being leader nation in coconut production, only 2 per cent hardly utilised for value addition. To discern the pull factors causing consumer preference for coconut products, a study was conducted among different income group of consumers from Madurai city of Tamil Nad...
Open access
Research Article
10.9734/ajaees/2019/v34i430204