A. A. S. N. Munasinghe

The Impact of Viewers’ Behavior and YouTubers’ Credibility in Advertainment on Building Consumer Trust

S. P. Wickramasinghe, S. D. Welgama, R. P. M. L. Rajapakse, N. Jayasuriya & A. A. S. N. Munasinghe · Asian Journal of Economics, Business and Accounting · 2021

Advertainment is an upcoming concept in the current scenario combining two concepts called Advertising and Entertainment. This concept has helped modern day YouTubers to reach maximum customers within a short period. This study can facilitate spotting the factors of advertainment...

Open access Research Article 10.9734/ajeba/2021/v21i930425

"Child's Play"; Pestering Power Influencing a Parent's Purchasing Behavior in Sri Lanka

W. M. A. S. M. Wasala, N. Ravindran, W. A. S. C. Bandara, T. Pratheepan, N. A. Jayasuriya & A. A. S. N. Munasinghe · Asian Journal of Economics, Business and Accounting · 2021

Aims: For years, there has been extensive attention in both theoretical and sociological literature regarding a child's ability to exert influence on behavior; in both developed and developing countries, a child's pester power has well recognized by interested parties. Pester Pow...

Open access Research Article 10.9734/ajeba/2021/v21i1530473